But the company then runs the risk of losing users who may not have activated the software or who may decide to pay for it just to eliminate the annoying messages and darkened desktop. Microsoft could certain disable non-genuine versions of Windows from running altogether, at least after a certain period of time. Of course, this information applies to the existing versions of Windows 7 and Windows 8 and not necessarily to the still-developing Windows 10. But otherwise, Windows and your applications will still be able to function. You can still get critical security updates, though you may not be able to get optional updates or other software, such as Microsoft Security Essentials. You can reset it, but it will continue to turn black until you activate Windows. So what exactly happens if you run a non-genuine current version of Windows?Īs Microsoft describes the situation on its Genuine Windows page, you'll see frequent messages warning you that your copy of Windows may not be genuine. In 2011, then-CEO Steve Ballmer told employees that Microsoft's revenue in China represented only 5 percent of sales in the US, implying that much of its software in China is pirated and unlicensed. Pirated versions of Windows have especially been prevalent in China where around 75 percent of PC software is not properly licensed, Reuters said, citing recent studies.
As such, the company obviously loses a chunk of change anytime a non-licensed version of Windows is installed. PC sales may be in a slump and Windows 8 demand has been lackluster, but Windows continues to be one of Microsoft's core revenue generators, both on the consumer and corporate sides. If a device was considered nongenuine or mislicensed prior to the upgrade, that device will continue to be considered nongenuine or mislicensed after the upgrade. It is not properly licensed, or supported by Microsoft or a trusted partner. Nongenuine Windows is not published by Microsoft. With Windows 10, although nongenuine PCs may be able to upgrade to Windows 10, the upgrade will not change the genuine state of the license.
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